Design and security of a small businness network - case study Essay

Design and security of a small businness network - case study - Essay Example The network layout of I.T soft requires an expandable and efficient network that will fulfill the requirements of the company. Advanced security features are also required in order to protect the VoIP traffic and preserve network availability. Project Scope and Objectives As I.T soft has decided to implement a new network. The network will use the latest technology in terms of both hardware and software, however cost considerations cannot be ignored as the company is an SME . The implementation of software technology includes the new innovative network that will support the following: Centralized Database access for sales/customer databases Email Internet access Company Website and Intranet VOIP They intend to run a local DNS server probably on their main domain server. They wish to provide a location for all users to store any company data Accounts and payroll data should only be available to the relevant staff. The customer database should be accessible to all staff, however they o ften have visitors to site who require network access, but the company are concerned about the integrity of their databases. Implementing a wireless environment to provide access to visitors They also require a training room, with networking and access to the internet. protect the integrity of their email and VOIP systems They need to provide access to internal data to staff working off-site. Requirement for tools and Suggestions in order to optimize network performance Requirements for monitoring the provision of their core services such as the availability and performance of their servers and VoIP system Tools to warn of any significant network changes Monitor any attacks on their systems Providing redundancy and failover Network Topology Star topology is recommended for the wired local area network. It is the most widely adopted topology. The star topology supports the centralized provision of network resources and services. The support staff can manage the network administrative and troubleshooting tasks centrally. Star topology helps to implement centralized security architecture for improved and enhanced security of the network. The network implementation cost can be saved by provisioning the core systems located centrally. The security controls and backup systems are also located centrally for better troubleshooting and management. Example of the star topology is available in Fig 1.1. Network Cables For deploying the local network for Camden site, CAT 5 cable is the best option. It supports both voice and data transmission. CAT-5 is in the form of twisted pairs. This cable consists of four copper wire pairs, connecting the network node with RJ 45 connectors.CAT-5 supports up to 100 to 1000 MHz speeds in a ‘full duplex’ mode (Category 5 Cable. 2007). The Camden site will corresponds to request related to internet applications, voice and video transmission, file transfer protocol and Emails. CAT 5 can support these features with ease. However , CAT 5 cable can support up to 300 feet equal to 100 meters in distance. A requirement of the switch is mandatory for every 300 feet. Routers A router is a core computing and packet processing devices in the computer network. Router connects two or more networks with different subnets, enabling the networks to expand on an enterprise level. Logically the router builds a routing table, where it stores all the route addresses. For example, the data packet

Broken family Essay Example for Free

Broken family Essay INTRODUCTION Today we should all have an idea on how important the computer is. Its being use in almost every field and almost every facilities, that not having computer or not knowing how to use it will put a individual in a great disadvantage specially for those people seeking for a job, computer related or not you will definitely need to learn at least the basic on how to operate a computer because all most every field use a computer nowadays . And as for the students the computer would be one of the most convenient source of information to help them out with their research and homework . Also the computer with the help of the internet is able to share or deliver relevant information to people such as the latest news or articles. it can also be use to share your opinion with almost every one, for some people they are using computer as a way to communicate with their love once away from home via e-mail ,Instant messaging and social media , and also the computer is a good source of entertainment .That is why we decided to determine how accessible a computer is in our community , by conducting a survey to determine who owns and doesn’t own a personal computer and how many people uses a computer shop to gain access to a computer. Objectives: To determine the number of households who owns a Desktop Computer To determine the number of households who owns a Laptop Computer To determine the brand they use To determine the reasons they use a computer /laptop To determine the number of households who owns a Computer System/Laptop and still goes to the Internet Cafà © Statement of the Problem How many household of Justinville, Panapaan VII, Bacoor, Cavite owns a Desktop Computer ? How many households of Justinville, Panapaan VII, Bacoor, Cavite owns a Laptop What are the reason they use a Computer/Laptop How many Households who owns a Computer/Laptop still goes to the internet cafà © ? What are the brands of Computer/Laptop they use Significance of the Study The outcome of the research study will be very beneficial for business entrepreneur who have plans to establish a Internet Cafà ©/Cyber cafe on the area, the research will be able to determine the feasibility of the business they will be able to use the date as a good reference before establishing there business on the area. The residents of Justinville, Panapaan VII, Bacoor, Cavite will also benefit from the research being able to determine the number of computer and access of the community we can present the problem to the local government for a solution that could increase the numbers of way the residence can access a computer . Scope and Limitation The study is to determine who among the household of Justinville, Panapaan VII, Bacoor, Cavite owns a Laptop or Desktop Computer, we are also to determine the reason why they use the computer and if they visit the local internet cafà © to use a computer . Definition of Terms Computer is a general purpose device that can be programmed to carry out a finite set of arithmetic or logical operations. Since a sequence of operations can be readily changed, the computer can solve more than one kind of problem. Conventionally, a computer consists of at least one processing element, typically a central processing unit (CPU) and some form of memory. The processing element carries out arithmetic and logic operations, and a sequencing and control unit that can change the order of operations based on stored information. Peripheral devices allow information to be retrieved from an external source, and the result of operations saved and retrieved. Laptop computer is a personal computer for mobile use. A laptop has most of the same components as a desktop computer, including a display, a keyboard, a pointing device such as a touchpad (also known as a trackpad) and/or a pointing stick, and speakers into a single unit. A laptop is powered by mains electricity via an AC adapter, and can be used away from an outlet using a rechargeable battery. Printing is a process for reproducing text and images, typically with ink on paper using a printing Internet cafà © or cybercafe is a place which provides internet access to  the public, usually for a fee. These businesses usually provide snacks and drinks, hence the cafe in the name. The fee for using a computer is usually charged as a time-based rate. Scanner—is a device that optically scans images, printed text, handwriting, or an object, and converts it to a digital image. Common examples found in offices are variations of the desktop scanner where the document is placed on a glass window for scanning

Free Hamlet Essays: The Downfall of Hamlet :: Shakespeare Hamlet Essays

The Downfall of Hamlet There are many reasons why Hamlet had his downfall. One being his decision to keeping the murder of his father a secret. Another one being the betrayals of his closest friends. Perhaps if Guildenstern or Rosencrantz had been there for Hamlet, to rely and place trust upon, he might not had to fell so alone. A little sympathy from his girlfriend Ophelia, and even his mother Gertrude would have been nice as well. Unfortunately Ophelia is held back from Hamlet, due to her father. Gertrude marries his uncle Claudius, who is responsible for his fathers death, and is looking to kill him next. And Guildenstern and Rosencrantz are ordered by Claudius to spy on Hamlet, and betray him as a friend. How Gertrude can marry the brother, and murderer of her deceased husband beats me! How she got re-married so quickly after the death, and without even consulting with her son Hamlet just proves how much of an ugly person she really is. "Thrift, thrift, Horatio. The funeral baked meats did coldly furnish forth the marriage tables."( I;ii; 180-181). What beats me is how even after Hamlet told his mother that Claudius was responsible for his fathers death, she still decided to stay with him. Which is absolute proof of how self centred she is, and how much her son means to her. "A bloody deed almost as bad, good mother, as kill a king, and marry his brother."( III;iv;29-30). Hamlet, now having no blood family left to lean on, finds himself feeling very alone. But cannot see his downfall coming. For Guildenstern and Rosencrantz to betray Hamlet the way they did is utterly despicable. Especially considering that their taking the orders from Claudius. Claudius turns out to be quite a good lire, and shows his skill of being able to manipulate people, into doing what he wants. "Welcome, dear Rosencrantz and Guildenstern. Moreover that we much did long to see you, the need we have to use you did provoke our hasty sending". ( II;ii; 1-4). Since Rosencrantz and Guildenstern spied on Hamlet, and brought back the fact that he is mad to Claudius. Claudius could then figure out Hamlet’s next move, and counter act it with his own. " Was not like madness. There’s something in his soul." ( III; i; 161). If Claudius hadn’t had Guildenstern or Rosencrantz to aid him in his efforts, I think Hamlet could have had a chance at survival.

Analysis of “Dulce et Decorum Est” Essay

The poem we have been analysing in class, Dulce et Decorum Est, was written by a man named Wilfred Owen. Wilfred Owen was a soldier in the first world war and was born on the 18th of March 1893, and died on the 4th of November 1918, a week before the end of the first world war. In this poem, Owen’s objective is to show the horror and reality of war, and to set this horror against the way in which war was often glorified. His objection, the glorification of war is reflected in the title, â€Å"Dulce et Decorum Est† This is translated as â€Å"It is sweet and glorious†. Wilfred Owen uses this as a form of irony, to draw in the reader’s attention. It was especially meant for another war poet, Jesse Pope. She wrote about all the good and positive reasons for war, and tried to encourage men to go and fight for their country. You can easily feel how Wilfred Owen felt about the first world war. His use of adjectives like â€Å"bitter†, â€Å"helpless† and â€Å"smothering dreams† and the use of imagery, give us a clear picture of what it was like. These words are used to convey the ugliness, fear, poignancy and the pain of the war. Wilfred Owen uses clear tones throughout the poem help us to understand how he felt, and why he felt this way. In most of the poem, the tone is quite angry, due to the choice of words and how they are used. Owen gives us graphic descriptions, speaking in a very direct and straight forward way. His use of the word â€Å"you† in the third stanza, emphasizes my point clearly. He uses this to draw us in, and to make us feel how he felt. Not only does he make us feel how he felt, but the poet makes us use our senses. He makes us hear this one man dying, struggling for life. He makes us taste the bitterness of war, and the reality of it. All of these techniques are used in the poem, because he wants us to be shocked at the reality that he is presenting. In his illustration of war, Owen describes an incident of exhausted soldiers trudging through the mud, clearly unhappy and very tired. They are all leaving the front line in order to rest for a while in a safer place. Before this can happen the group get attacked by a sea of gas. Owen explains how one soldier is late in putting on his mask. Wilfred Owen describes the symptoms shown by this man as the poison slowly kills him. He then tells us how this man â€Å"plunges† at him, â€Å"guttering, choking, drowning†. Owen is helpless; he can’t do anything to save this man’s life. This man is forever haunting his dreams. Wilfred Owen then says â€Å"My friend you would not tell with such high zest† So, directly speaking to us, and Jesse Pope, or anyone who thinks that war is sweet or glorious, that it’s actually a lie! The poet then repeats the title as â€Å"the old lie†: â€Å"Dulce et Decorum Est Pro patria mori†. The full translation of this is â€Å"It is sweet and glorious to die for one’s country†. In Stanza 1, I have already briefly talked about the contrast between the title of the poem and the actual poem itself. It’s ironic. When we think of the title we imagine men with high spirits, willing to fight for their country, not â€Å"old beggars under sacks†, smelly and dirty, with the weight of the war weighing them down. In an instant we start to realise that war isn’t sweet or glorious. The word â€Å"beggars† implies that maybe the soldiers were of low ranks. That they have all, no matter what rank, have been reduced to a basic human level, dependant on others for their survival. â€Å"Sacks† are like rags; this gives the impression that the soldiers haven’t even been given adequate warm clothing. All this imagery creates sympathy for the soldiers and uses an image that you will be able to relate to. The rhythm in the first stanza is slow, with lots of commas. Owen uses punctuation like this because he wants you to see war for what it is. The use of commas, slow what you are reading down, and making it longer, as if you are walking/trudging alongside these tired soldiers. As the stanza goes on Owen shortens the sentences, they are getting slower and slower, emphasizing the soldiers exhaustion. Also the words â€Å"trudge† and â€Å"sludge† give a heavy sound and feel to the poem, as if you can hear the soldier’s heavy footsteps. The last line of the first stanza, Wilfred Owen uses alliteration, â€Å"gas shells dropping softly behind†, the repeated â€Å"S† sound, the sibilant â€Å"S†, makes a soft and smooth sound, like a lullaby, slowly easing you to sleep. This hints at what the soldiers feel like, tired and exhausted. Owen uses this for a contrast in the next line. â€Å"Gas! Gas!† this is more powerful and contrasting technique used here to create an atmosphere of panic and horror. The use of exclamation marks here also portray a scene of panicking and rushing. Owen uses direct speech here to draw us in and to speak to us, which is different from the first stanza where Owen uses the past tense. The imagery here is really engaging; it gives us the sense of rushing â€Å"to fit the clumsy helmets†. The word â€Å"clumsy† is a use of personification. It’s as if the helmets were fighting against the soldiers. Personification is useful, because you can relate to a human experience/image. Floundering is a strong verb; It gives you a clear image of this man struggling for life. Wilfred Owen also uses an extended metaphor of the sea, giving you a clear and a visual image of this struggle. â€Å"As under a green sea, I saw him drowning†. An extended metaphor keeps the image going. â€Å"plunges†, â€Å"guttering, choking, drowning† are all related to the sea, so therefore an extended metaphor. Also the words â€Å"guttering, choking, drowning† are a form of onomatopoeia, Owen makes us use our senses, to hear this man’s suffering. As if we were there. The poet uses the adjective â€Å"green†, this colour is often associated with evil, this is used to make the readers think that everything that is going on is evil and wrong. â€Å"In all my dreams, before my helpless sight† this is a quite shocking sentence to use. Wilfred Owen has obviously been scared by this man’s death, not one but â€Å"all† of his dreams re haunted by this man dying in front of his sight. This creates a feeling of horror and sympathy for Wilfred Owen and all the men who suffered like this. It is obvious in the third stanza, that war disgusts Wilfred Owen. The adjectives he uses emphasize his opinion; adjectives like â€Å"vile†, â€Å"obscene† and â€Å"bitter†. These are all very harsh words to use, but all portray his opinion clearly. The imagery Owen also uses in this stanza gives the impression that war is disgusting. The simile â€Å"like a devil’s sick of sin† shows Owen’s absolute disgust, you can feel that as well. This simile implies that war is the work of the devil, and even he is sick of it! Another poetic technique used in this stanza is the alliteration of the letter â€Å"W†-â€Å"Watch the white eyes writhing in his face† You can’t exactly say it quickly so you have to say it slowly so you can think about it, and realise the horror and reality of what is happening. The tone throughout this stanza is angry and harsh; this reflects Wilfred Owen’s thoughts and feelings about war. â€Å"Dulce et Decorum Est Pro patria mori† is a lie and Wilfred Owen is disgusted by it! A capital L is used to make the lie important, and a colon is used to introduced the unforgivable lie, it is also used to make us stop and think about it before we say it. Wilfred Owen uses a great depth of feeling in this poem, he uses emotive language and his personal impression and traumatic experience of war affects the convincing and clear message of the devastation of war! Comparison of two war poems (Dulce et decorum est and Suicide in the trenches) As a comparison to the poem by Wilfred Owen, we have been studying â€Å"Suicide in the trenches† by the war poet, Siegfried Sassoon. â€Å"Dulce et Decorum Est† and â€Å"Suicide in the trenches’† themes are similar. They both are about the reality and harshness of war. Unlike â€Å"Dulce et Decorum Est†, from the title â€Å"Suicide in the Trenches† you can figure out that the title is about death, to be specific a suicide. The word Siegfried Sassoon uses in the title, suicide, could mean a few different things. Maybe it could mean that going to war is suicidal, or basically that someone commits suicide in the trenches. It’s different to â€Å"Dulce et Decorum Est† because it isn’t ironic and Sassoon actually tells you what happens, he puts you straight, whilst Owen leaves you thinking about the theme and message of the poem. The poem, like â€Å"Dulce et Decorum Est†, focuses on the death of one soldier in the First World War. Sassoon describes this young man’s life before the war, and how â€Å"simple† it was, and how satisfied he was with it. The poet then goes to talk about the war, and the horror of it. It’s as if Sassoon is making a list of all that is wrong and bad about the war, but mainly what is wrong with the trenches. In the second stanza he stresses the awful health conditions, loneliness, patriotism, and the lack of resources the soldiers faced in the trenches. Siegfried Sassoon’s use of the word â€Å"and† in the second stanza is as if he is building up to the point where this man can’t take any more of it, so he commits suicide. Sassoon then speaks directly to us, like Wilfred Owen in â€Å"Dulce et Decorum Est†, both poets are disgusted by this war, but mostly by the people who cheer and support the soldiers. In a way, they both makes us feel guilty about it. In the first stanza, Siegfried Sassoon uses the adjective â€Å"simple† to describe the soldier’s life before the war. He led a â€Å"simple† life, but was satisfied with it. The adjective â€Å"simple† could have also been used to indicate that this was a boy, â€Å"simple† and naà ¯ve. The poet also says â€Å"who grinned at life in empty joy†. This suggests that this â€Å"boy† didn’t have many aims in life, and didn’t let anything really bother him. This could also mean that he was from a working background, like a farm. The sentence â€Å"And whistled early with the lark† suggests that he had to get up early, like a farmer. Unlike â€Å"Dulce et Decorum Est†, the first stanza in â€Å"Suicide in the Trenches† is quite positive. Sassoon uses words like â€Å"joy†, â€Å"grinned†, and â€Å"slept soundly†. Sassoon also uses open vowels, â€Å"boy† and â€Å"joy†, which are light words to say. All these words accentuate his freedom and happiness. Siegfried Sassoon uses these particular words for a contrast in the next stanza, where all these negative and heavy words are used. The poet does this contrast to toy with our emotions. The poet also might have done this to emphasize the harshness and reality of war, and how different it is to this boy’s simple but satisfied life. In the second stanza, Sassoon uses the rhyming couplet â€Å"glum† and â€Å"rum†. These are quite heavy words, and not like the open vowels used in the first stanza. Siegfried Sassoon uses these to emphasize the soldiers, how â€Å"glum† and weary they were, and to highlight how tiring and difficult it was for them. The words â€Å"lack of rum† could mean two things; that literally there was no rum, or he was less energetic, because rum dulls the senses. Maybe without it he can’t cope. I have said before that Sassoon’s use of the word â€Å"and† and his lack of punctuation in the first two lines to drag the sentences on, and that makes it longer, and makes it sound longer too. In a way Sassoon is building up all the horrible things to the point where this young man can’t take any more of it. This creates sympathy for the soldiers who faced conditions like this. Siegfried Sassoon only uses two lines to portray the conditions of war, whilst Wilfred Owen uses many more lines and makes it longer and more detailed. In the third line of the second stanza, the sentence â€Å"He put a bullet through his brain.† Finishes with a full stop. The full stop used here highlights the fact that this man’s life has ended. His life, like the sentence, has come to a stop. Sassoon uses punctuation here, to stop and make you think about what has actually just happened. The next line â€Å"No one spoke of him again.† Is a change in the rhythm. Throughout the poem so far, there has been eight syllables in each line, but when we get to this sentence there is only seven syllables. Sassoon changes the rhythm here to stress the fact there isn’t any need to speak of this man again. Although, the change in rhythm could also mean that people are in a way ashamed to speak of this man again, because he committed suicide, everyone overlooks him as a coward. The poet uses a full stop here as well, to make the reader stop and acknowledge what has just happened. The third stanza is like the last stanza in â€Å"Dulce et Decorum Est†. The poets speak directly to us and tell us how they feel about the war, and how disgusted they are by it. The tones used by both the poets in the last stanza are a little sympathetic but really angry, this illustrates their actual feelings of war. The tone used is also sort of disgraced, as if Sassoon is ashamed of crowd of people cheering at these young lads. It makes us think about what we think of war, and makes us question ourselves on our opinions etc. When Sassoon uses the metaphor â€Å"hell† he is describing war as â€Å"hell†. This gives a clear and evident image to relate to. Wilfred Owen also uses the image of hell in â€Å"Dulce et Decorum Est† too. This image makes the reader understand that war is a hellish and horrible place. When Siegfried Sassoon says â€Å"youth and laughter† he is trying to get the image across that these are young â€Å"lads†. He uses words like â€Å"simple†, â€Å"lads†, â€Å"boy†, â€Å"youth and laughter† to underline that these were naà ¯ve insecure children. It is clear that Siegfried Sassoon disapproves of the fact that children of fighting in this hellish place. Wilfred Owen also does this in â€Å"Dulce et Decorum Est†. Wilfred Owen says â€Å"My friend you would not tell with such high zest to children ardent for some desperate glory, the old lie† Siegfried Sassoon uses the word â€Å"kindling†, to describe the â€Å"eye(s)† of the â€Å"smug-faced crowds†. Sassoon tries to show with a sarcastic tone that they think war is a glorious thing, that they feel proud of these children, and seem to understand and appreciate what they are doing. But in reality, they can never imagine what these children are going through, and in reality, they don’t care or feel appreciative of what the children did. Therefore, the word kindling reveals the hypocrisy behind people who support war. The structure of this poem is different to â€Å"Dulce et Decorum Est†. Sassoon uses rhyme and rhythm to make the poem sound light and bouncy. He not only does this to make it more memorable, but he does this to emphasize the contrast of what the â€Å"smug-faced crowd’s† impression and enthusiasm towards war, and what the reality and harshness of war actually is. Siegfried Sassoon also could of used the rhyme and rhythm like this, because it sort of like a children’s poem. He could have done this to accentuate the naive young man’s death. â€Å"Dulce et Decorum Est† was dragged out more, and longer. The rhyme is different and wasn’t as noticeable as â€Å"Suicide in the Trenches†. Also in â€Å"suicide in the trenches†, Sassoon stresses all the good and jolly words in stanza one, to reflect the boy’s happy/joyful life. In stanza two though, Sassoon stresses all the bad and negative words to point out the awful conditions. This makes you, as a reader, feel the sympathy for the soldiers. After reading and analysing both the poems, I prefer â€Å"Dulce et Decorum Est†. I like this poem better, because the poet used very detailed imagery. Wilfred Owen describes the scene more, and describes the soldiers as well. I had more images to relate to, and that helped me to understand the poem’s message, and poet’s feeling and what he was trying to put across. I also like the idea that Wilfred Owen didn’t give much away to what the poem was about, and left you thinking and wondering after reading the title. Although the rhyming in â€Å"Suicide in the Trenches† is more memorable, I like the fact that in â€Å"Dulce et Decorum Est†, you don’t really recognize the rhyme at first. But I do like the poem â€Å"Suicide in the Trenches†, but I felt it more effective that Wilfred Owen uses his personal traumatic experience to explain what war is actually like. (Thankyou for reading my essay! I hope you enjoyed it and that it helped you!! 🙂

Sainsbury Operations

EXECUTIVE SUMMARY This report provides a view on operations of SAINSBURY’S , the third largest supermarket chain across United Kingdom. SAINSBURY’S , in spite of being the longest standing retail chain has been facing stiff competition from rivals like TESCO , MORRISONS. The competitors seemed to have developed at a faster pace since SAINSBURY’S has been through a difficult time in recent years and TESCO is now twice the size in terms of turnover. Matter of analysis in terms of SAINSBURY’s supermarket is the operational strategies that have been implemented to cope up given the current downturn. The operations management concepts incorporated in SAINSBURY’s operational routine can play a vital role to achieve its main performance objectives like customer satisfaction, fast operations , achieving flexibility for the customers needs and retaining loyal customers. There is also a scope for SAINSBURY’S to meet its target growth and regain its position if it is ready to make a few changes in its operations in terms of a better inventory management , Robust technological advancements and creating a better customer base. The report discusses the various successful implementations and certain flaws that can be wiped in order to attain smoother operations at SAINSBURY’ OPERATIONS MANAGEMENT ASSIGNMENT INTRODUCTION: An operation is a process transforming a set of resources into services and goods. The input resources may be raw materials, information, or even the customer. These resources are transformed into final goods or services by facilities and staff of the operation( Fig 1). Operations Management is very important in business operations since it forms the heart of the organisation by controlling the system of operation. Operations management plays a vital role because any operation requires a combination of merchandising, logistics, coordination and cost control skills to move products from production facilities to the consumer(2). [pic] Fig1 Input output transformation model for operations. [pic] Sainsbury's Supermarkets is the UK's longest standing and third largest major food retailing chain, having opened its first store in 1869. The Sainsbury's brand is built upon a heritage of providing customers with healthy, safe, fresh and tasty food. The stores serve over 18 million customers a week and offer around 30,000 products, having a market share of around 16 per cent(3). An internet-based home delivery shopping service is also available to 88 per cent of UK households. PROCESS LAYOUT: Fig. 2 Layout design of Sainsbury’s The supermarket is positioned as a process layout. Wherein the physical components are arranged or grouped according to the general function they perform (Fig. 2). It operates in a manner that is designed to move the customer through the store until they end up at the cash register. First thing that a customer encounters is the customer services in case of any initial enquiries by the customers. Along the first aisle are aligned the fresh food items for everyday requirements. The dry goods and breads are placed in the middle aisles. The frozen food section is placed near the checkouts to keep them from defrosting while the shopper is moving around the aisles. What makes the layout of the store so coherent is the fact that essentials are lined along the walls and corners and items that are appealing right in the eyesight. PROCESS FLOW OF THE OPERATION: [pic] Fig. 3 Process flow of Sainsbury’s operations. Sainsbury’s process flow illuminates various stages between stocking and delivering the product that a customer chooses to buy from the supermarket (Fig. 3). Initially the inventory stores the goods and materials that are held available in stock for the business. To manage the stock there is an effective solution in place named â€Å"Wesupply† which has been implemented at Sainsbury by IBM (5) . It allows monitoring the status of orders all across the Sainsbury’s network. It regulates the item supply at the shelves, and helps delivery system coordinate with the inventory replenishment. The manager regulates and changes the item price according to the demand . The customer has access to the price rates and various schemes and offers, this is the display stage, once the products are chosen the billing takes place at the cashier, leading to the packaging stage where the customer is handed over the product which was formerly stocked at the inventory. IMPORTANCE OF PERFORMANCE OBJECTIVE TO THE OPERATION: THE QUALITY OBJECTIVE: Sainsbury’s customers give most credit to the company’s passion for healthy, safe, fresh and tasty food . Despite the present economic conditions the company stands by its quality related objectives. Good food at fair prices, providing a satisfying shopping experience, spreading and reaching out to customers by opening new stores at various locations. Hygiene anh heath and safety issues given utmost importance . THE SPEED OBJECTIVE: Sainsbury’s tries best to synchronize supply with demands. Goods are made immediately available to the customers. According to the industry speed checks a customer spends an average of eight minutes, from joining a queue to receiving the receipt. Sainsbury’s is recruiting an extra and of 10,000 all across the chains to cut down the checkout queues. The extra staff will mainly be the part-time positions (6). THE DEPENDABILITY OBJECTIVE: Specifying the supermarket timings , providing product related information and schemes in form of shelf toppers , discounts , posters ,makes the supermarket a reliable place to visit every time . There is a constant availability of parking ,and special slots are reserved for the disabled and ‘parent and child’ parking at all times . Making shopping at the supermarket a hassle free experience. THE FLEXIBILITY OBJECTIVE: Sainsbury’s creates brand ranges for various needs, inclusion of healthier and value dishes in addition to the irresistible and authentic dishes, incorporating organic ranges of food if one suffers from allergies and health related issues, defines the level of flexibility Sainsbury caters to for its customers. Extra tills are opened at peak hours and more staff is recruited to adjust to the number of customers that are served at Sainsbury’s. THE COST OBJECTIVE: The cost at the supermarket is incurred at maintaining the inventory, implementing various technologies and facility cost, staff cost. The facility cost can be reduced by getting rid of the aging equipment, and using renewable forms of energy. Sainsbury’s initiative to switch to Enercon E40 KW ( wind turbine) has lead to enormous cost saving. VOLUME VARIETY VARIATION AND VISIBILITY CHARACTERISTICS OF SAINSBURY’S: Volume and variety: A relationship between volume and variety are as shown: the general position of operations is along the diagonal, when the volume is high, variety is high and vice versa. [pic] Supermarkets offer a high variety of products and yet sell in high volume.. But in this case, the process is standardized for all the customers . All the customers receive similar kind of services, the process is not customised or tailored keeping each individuals needs in mind. Therefore, considering a supermarket process, the variety would still be considered low and the rule still stands. Hence in a supermarket scenario there are high levels of capital investments, systemizations, routinized workflow which leads to low unit costs. Variations: Sainsbury is in the high levels of demand variation and has changing capacity . The company has to stay in touch with the variations in customer demand constantly which would lead to high unit cost. With various sections at the supermarket ranging from electronics to household items the stacks have to be replenished on the regular bases. Visibility: A new solution named â€Å"Wesupply† has been implemented at Sainsbury by IBM which allows monitoring the status of orders all across the Sainsbury’s network, this leads to visibility within operations which amplifies stock availability for the customers. The supermarket uses various communication tools like discount vouchers, shelf toppers, posters at the entrance and various displays in the aisles to equip the customer with information on product availability and offers. A supermarket website displaying the product promo sections is also available. (11). INFERRED OPERATIONS STRATEGY OF THE ORGANISATION: The supermarket aims to meet the â€Å"Making Sainsbury great again â€Å"target, which would involve generating sales growth of ? 2. 5 billion putting it in a strong position during the latter months of the year(7). The supermarket wants to concentrate on sales-led recovery that makes availability of items its top priority. Introduction of 250 new ranges of products and retaining emphasis on healthier food in the new range â€Å"Taste the Difference† advertised by celebrity chef Jamie Oliver has been paying off for the supermarkets growth. With the re-launch of non-food items Sainsbury’s offers to drive sales momentum (3). Sainsbury’s another operational strategy pertaining to its employees is to move the HR function to a more centralised, paperless system. It would be a gradual process to turn off the current labour intensive system. The new software system will free up personnel managers from their admin duties to focus more time on training and coaching staff and managers(10). SUGGESTIONS: SAINSBURY’S uses â€Å"Wesupply† solutions to monitor the status of orders across its entire network and manage the availability of products. This improves the visibility of supply chain performance of the supermarket(5) , but in recent times a new solution named Radio-frequency identification (RFID) is used for the further improvement of inventory accuracy (8). It allows a far more scope of cost cutting and flexibility via wireless mobility. Retail chains like ASDA, TESCO, MARKS n SPENCERS have already incorporated this system into their operations. CONCLUSION: Behind the largest companies to the minor stores, there needs to be a system that makes it run. Sainsbury’s being the third largest retail chain organisation too dwells on the operations management concepts to be able to manage all the goods and services that they distribute at a global level. The various performance objectives that are important to an organisation like maintaining speed in operations, bringing flexibility to the customers, maintaining the dependability from customers perspective, saving operational cost and enhancing profitability become realizable when operations management focuses on subtle routines and activities of the various processes. Seeing 1. 3 billion additional sales and a wide focus on quality values (Introduction of â€Å"Try something new today â€Å") which was branded incredibly successful and encouraged people to adapt better eating habits proves that Sainsbury is well on the path of achieving the target â€Å"Making Sainsbury’s great again† (9). REFERENCES [pic]1) Danny Samson and Mile Terziovski (1999), The relationship between total quality Management Practices and operational performance, Journal of Operations Management, Volume 17 Issue 4: 393-409. Department of [pic]Management,[pic] University of Melbourne, Australia b Department of Business [pic]Management,[pic] Monash University, Australia Received 11 September 1997; accepted 8 July 1998. Available online 10 May 1999. Abstract Total quality [pic]management[pic] (TQM) has been a widely applied process for improving competitiveness around the world, but with mixed success. A review of the literature revealed gaps in research in this area of quality/operations [pic]management,[pic] particularly in the area of empirical testing of the effectiveness of TQM implementation. The aim of this study was to examine the total quality [pic]management[pic] practices and [pic]operational[pic] performance of a large number of manufacturing companies in order to determine the relationships between these practices, individually and collectively, and firm performance. We used a large data base of 1200 Australian and New Zealand manufacturing organisations. The reliability and validity (construct, content, criterion) of the practice and performance measures were evaluated. Our study showed that the relationship between TQM practice and organisational performance is significant in a cross-sectional sense, in that TQM practice intensity explains a significant proportion of variance in performance. Some but not all of the categories of TQM practice were particularly strong predictors of performance. The categories of leadership, [pic]management[pic] of people and customer focus were the strongest significant predictors of [pic]operational[pic] performance. This is consistent with literature findings that behavioural factors such as executive commitment, employee empowerment and an open culture can produce competitive advantage more strongly than TQM tools and techniques such as process improvement, benchmarking, and information and analysis. Author Keywords: Quality; Operations [pic]management[pic]; Performance; Human resource/OM interface; Empirical research Article Outline A. Introduction 2. Literature review and research problem background 2. 1. Purpose of the literature review 2. 2. The development of TQM 3. Theoretical framework and research hypotheses 3. 1. TQM elements 3. 1. 1. Leadership 3. 1. 2. People management 3. 1. 3. Customer focus 3. 1. 4. Strategic planning 3. 1. 5. Information and analysis 3. 1. 6. Process management 3. 1. 7. Performance 3. 2. Research hypotheses 3. 2. 1. Hypothesis H1 3. 2. 2. Hypothesis H2 4. Methodology 4. 1. Background 4. 2. Sample 4. 3. Survey instrument 4. 4. Data preparation 4. 4. 1. Selection of questions 4. 4. 2. Screening of outliers 4. 4. 3. Treatment of incomplete responses 4. . Analysis procedures 5. Results 6. Discussion of results and findings 6. 1. Tests of hypothesis H1 6. 1. 1. Validity 6. 1. 1. 1. Content validity 6. 1. 1. 2. Construct validity 6. 1. 1. 3. Criterion validity 6. 1. 2. Reliability 6. 2. Test for hypothesis H2 6. 3. Findings 7. Conclusions, limitations and further research Appendix A. 1. Survey questions A. 1. 1. Leadership A. 1. 2. People management A. 1. 3. Customer focus A. 1. 4. Planning A. 1. 5. Process management A. 1. 6. Information and analysis A. 1. 7. Organisational performance References 2) Rodolfo Vazquez , Ignacio A. Rodriguez-Del Bosque, Ana Ma Diaz and Agustin V. Ruiz (2001), Service quality in supermarket retailing: identifying critical service experiences, Journal of retailing and customer services, Volume 8 Issue 1: 1-14. 3) http://www. sainsburys. co. uk 4) http://www. j- sainsbury. co. uk/index. asp? PageID=424==2000=130 5) http://www. wesupply. com/news/articles/news_090409 6) http://www. thisislondon. co. uk/news/article-4216114-sainsburys-10000-queue-cutters. do 7) http://www. kessays. com/essays/accounting/sainsburys-plc. php 8) http://fplreflib. findlay. co. uk/articles/4563/RFID%20barcodes. pdf 9. http://www. independent. co. uk/news/business/news/123-profit-rise-makes-sainsburys- great-again-424381. html 10). http://www. personneltoday. com/articles/2007/08/07/41820/jobs-in-firing-line-as-sainsburys-plans-to-centralise-its-hr. html 11) Chambers, S. , Slack, N. , Johnston, R. , & Betts, A. (2009). Operations And Process Management: Principle s and Practices for Strategic Impact. Prentice Hall. [pic]

Egyptian Government essays

Egyptian Government essays A single man dominated ancient Egyptian government; this man was the Pharaoh. The people believed that the king was more than a man, that he was in some way an ordained ruler for the Egyptian Gods. For this reason the Pharaoh had absolute control over the affairs of the empire and its people. However, Ancient Egypt was also a partial-theocracy. This means that the clergy of ancient Egypt possessed a certain amount of power over the people of the society. The Pharaohs advisors and ministers were almost always priests. These priests were considered the only ones worthy and able to carry out the god kings commands. As in most religious ancient societies, priests had special status above the rest of the citizens, forming a kind of nobility (Wilson, 1966). As the head of the government, the Pharaoh was theoretically said to have a life of total control. However, in actuality he was as subject to the demands of his own policies just as the people whom he ruled. The Pharaoh did not live a life of dull luxury. This all-important being was the embodiment of the Gods and the soul of the state. With all the duties of the Pharaoh, he had to empower deputies to help him with his duties. These deputies included; a Vizier, which saw over the civil administrations, high priests over the temple administrations, and commander of his personal and professional armies. The Vizier was the most important official under the Pharaoh. He represented divine authority, perception, and justice. He was heavily charged with the responsibility to be fair and equitable. His primary role was chief magistrate, the kings right hand man so to speak. The vizier remained important throughout Egyptian history. Many titles were given to this prominent position over the centuries, they include: prince, count, seal bearer of the king, and chief officer of the state. He was the ...

What a Fulgurite Is and How To Make One

What a Fulgurite Is and How To Make One The word fulgurite comes from the Latin word  fulgur, which means thunderbolt.  A fulgurite or petrified lightning  is a glass tube formed when electricity strikes sand. Usually, fulgurites are hollow, with a rough exterior and smooth interior. Lightning from thunderstorms makes most fulgurites, but they also form from atomic blasts, meteor strikes and from man-made high voltage devices falling onto the ground. Fulgurite Chemistry Fulgurites typically form in sand, which is mostly silicon dioxide. The melted sand forms a glass that is called lechatelierite. Lechatelierite is an amorphous material that is considered to be a mineraloid, similar to obsidian. Fulgurites come in a range of colors, including translucent white, tan, black and green. The coloration comes from impurities in the sand. Make a Fulgurite - Safe Method Fulgurites occur naturally, but there are a couple of ways you can make petrified lightning yourself.  Dont put yourself at risk of a lightning strike! The best way to make a fulgurite is to be safely indoors when its stormy outside. Check the weather forecast to find out when lightning activity is expected. Radar is good or refers to special maps for your area that record lightning strikes. You must complete preparation for a fulgurite several hours (or longer) before the storm arrives.Drive a lightning rod or length of rebar into the sand about 12 inches to 18 inches and extending up into the air. You can set up colored sand or some granular mineral besides quartz sand if you prefer. There is no guarantee lightning will strike your lightning rod, but you improve your chances if you select an open area where the metal is higher than the surroundings. Choose an area far from people, animals or structures.When lightning approaches, be far away from your fulgurite project! Do not check on whether you make a fulgurite until several hours after the storm has passed.The rod and sand will be extremely hot after a lightning strike. Use care when checking for a fulgurite so that you dont burn yourself. Fulgurites are fra gile, so dig around it to expose it before removing it from the surrounding sand. Rinse excess sand with running water. Rocket Fulgurites You can go the Ben Franklin route making a fulgurite by drawing the lightning down to a bucket of sand. This method involves launching a D model rocket toward a thunderhead that is estimated to be due to discharge. A spool of thin copper wire connects the bucket to the rocket. While said to be quite successful, this method is extraordinarily dangerous because the lightning doesnt just follow the wire back to the bucket. It additionally follows the wire and the area around it back to the trigger used to launch the rocket... and you! Simulated Lightning Fulgurites A safer, though someone expensive method, is to use an xfmr or transformer to force man-made lightning into silica or another oxide. This technique fuses the sand into lechatelierite, although it is much more difficult to achieve the branched effect seen in natural fulgurites.

Latter, not Ladder

Latter, not Ladder Latter, not Ladder Latter, not Ladder By Maeve Maddox Andrew Chatwin asks: Latter and Ladder, how are they different? One difference is that of pronunciation: latter [lÄÆ'tÉ™r] ladder[lÄÆ'dÉ™r] In ordinary speech, however, the difference between the t and d sounds is often difficult to discern. Apparently other speakers are puzzled by the word latter. Heres a question asked and answered at Yahoo Answers: Why do people use the phrase I choose the ladder after comparing two decisions or choices? And heres the best answer as chosen by voters: Oh most people who say that are social climbers and they want to get to the top. In the expression that refers to making a choice between two options, the word is latter, not ladder. The first option is called the former: Father gave us our choice of the blue Mustang or the red Corvette. I chose the former and Charlie chose the latter. The word latter comes from the comparative form of Old English laet: laetra, and meant slower. It took on the meaning of second of two in the 1550s. Modern later came, well, later. (It also comes from OE laet.) The most usual use of latter is to refer to the second of two mentioned things: He was offered the part of either Othello or Iago: he chose the latter. Mormons call their church the Church of Jesus Christ of Latter Day Saints because they see themselves as later followers of Jesus Christ; the former day saints were the first century Christians. The latter days is an eschatological phrase used by some Christian sects to refer to the days preceding the second coming of Christ. One can also refer to a persons latter years, i.e., old age. Here are some examples of latter used to mean the later part of life: Men living longer but spend latter years sick Staying in Shape in Your Latter Years Ladder, as a noun, usually means a portable device with rungs or steps that enables one to climb up or down. The word ladder can also refer to a tear or a breach in fabric that resembles a ladder, having straight sides and crosspieces: Once the critical bond at the crack tip has broken, the peak stress concentration is transferred to the next bond, and so on, like a ladder in a silk stocking. Figuratively, ladder is used to refer to the steps of getting ahead socially or professionally: A steady rise up the legal ladder took him into the commercial law field †¦ He sits, unhappy and proud, on the ladder of social promotion having lost the hold on one type of life, but failing to reach the one to which he aspires. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:100 Mostly Small But Expressive InterjectionsUsed To vs. Use ToEspecially vs. Specially

Position paper--Heart failure education Personal Statement

Position paper--Heart failure education - Personal Statement Example Adapting to the consequences of having CHF can be a difficult process for the patients. Unfortunately, many heart failure patients do not believe that they need to take precautionary measures until the effects start to show up and they become acutely ill. Many of them may rely on drugs for temporary relief which has its own repercussions. Despite advances in therapy, admission and readmission rates for patients with HF remain unacceptably high (Hoekstra et al., 2010, p. 226). Among patients aged > 70 years admitted for HF, approximately 40-60% are readmitted within 90 days. In a research, it was found that the unplanned readmissions caused a lot of trouble to the hospital administration because of scarcity of accommodation and facilities (Scott, 2010, p. 445). The requirement of delivery of service, accommodation, food, and care also incurs a lot of cost. The author is of the view that patients need to receive comprehensive and adequately structured education on the prevention, early recognition, and management of HF. Heart Failure education and self-care management are key components in the prevention, maintenance and exacerbation of heart failure. This education needs to be delivered within the community of patients. Patients should be educated throughout their admission into healthcare facilities and it must continue until they are transited to home. Nurses are an essential component in the interdisciplinary team in providing comprehensive HF education to patients while they are hospitalized. Several studies are supportive of the opinion that providing education to patients while they are hospitalized and prior to their discharge improves clinical outcomes which include, but are not limited to decline in readmission rates, decrease in the patient’s duration of stay in the hospital, improvement in self-care behavior, and an overall reduction in the health care costs. Taking that into consideration, it is imperative that nurses remain updated with the l atest guidelines regarding the practice of HF prevention and management in order to be able to facilitate positive outcomes in the patients and improve the quality of life of the victims of HF. The empowerment approach is based on the assumption that an individual who suffers from the chronic illness is personally responsible to take care of his/her health, and should thus, take his/her care to the maximum level possible. The fundamental objective of imparting education is to enable the patients to reach their goals and make rational decisions with respect to their self care. The Chronic Heart Failure (CHF) badly affects both the physiological and psychological health of the victim and ruins his/her efficiency in the routine activities. If the CHF has passed the initial stages and has gained strength over time, patients are bound to abandon their personal will and are supposed to adapt themselves according to the effects of the CHF. Poorly educated HF patients require more intervent ion as compared to educated patients (Barbareschi et al., 2011, p. 53). Past research has shown that with proper education, as many as 40% of the cases of HF can be prevented from occurring (Jacobs, 2011, p. 19). As a result of the study conducted by Powell et al. (2010, p. 1337), the technology-assisted supervision accompanied with telephone supervision reduced the risk of HF by 30%. It is hence, imperative that people are educated on the symptoms, treatment and precautions of the HF in order to improve their

Financial Resourcs Management Essay Example | Topics and Well Written Essays - 2500 words

Financial Resourcs Management - Essay Example It is therefore important to evaluate some of the risks and complications that arise as a result of operating in several countries when making capital financing decisions. Foreign exchange rates as a result of operations spanning several countries are a major risk for MNCs even when they are considering their capital structure and financing issues. A country with exchange rate controls means that the MNC will have difficulties with international capital low and the solution can only be the use of debt. The use of equity financing in such a country will affect the company’s ability to invest in other countries since there are limitations to the flow of capital from the country to another (Horcher, 2013). One of the major complications of financing MNCs related to the government or political environment is the taxation policies of the foreign country. Taxation has been viewed by various researchers as one of the major factors that influence the capital structure of an MNC. The debt to asset ratio of an MNC is positively related to the tax rate applicable in the host country and negatively related to that of the home country. This means that in case the corporate tax rate in a foreign country is high, a company will prefer to use debt financing in place of equity financing as a source of capital as it will reduce its tax liability and thus increased earnings (Huizinga, Laeven & Nicodame 2008). Legal issues may also bring about complications for MNCs such as the issue of repatriation of profits. If a country finances its operations using equity financing and the legal requirements in a country are that there are limitations to the repatriation of profits, this may affect the ability of the company to pay dividends to shareholders outside the country. Another issue is that using equity financing in a country that regulates operations in terms of employment of local people means that the MNC might

Sociology (Social Movements) Essay Example | Topics and Well Written Essays - 750 words

Sociology (Social Movements) - Essay Example As a strategy for the clarification of the aforementioned, the differences between past and present social movements shall be elucidated with particular focus upon identity movements within the context of the information age. An example which exposes the difference between past and present social movements is the feminist movement. As Melucci explains, the feminist movement was traditionally focused upon equality, as in the attainment of legal and social recognition of gender equality. While the present feminist movement shares much in common with its predecessor, the fact is that they are distinct in one key aspect. Notably, earlier feminist movements demanded equality while the present one calls for equality with a recognition of differentiation. The current feminist movement is new in the sense that it no longer aspires towards equality and same-ness but equality within the parameters of individuation and individuality. The message of the movement is not that the genders are equal but that women are equal to men and reserve both their collective right to maintain their distinctness as females and their individual right to forge their unique identity, define themselves and shape their bodies. Proceeding from the above, it is evident that Melucci partly defines current social movements as new, even if they have their roots in the past, because of the very nature and content of their public message. While the group message, in the present as in the past, is there, it is bound with an individual message which effectively states that, apart from the group identity, there is an individual identity which shall not be subsumed by group affiliation, ideology or culture. Individuation and the right to maintain unique individuality are, therefore, the key distinctions. The determination to maintain individuality, concomitant with the individuation process, invariably leads to conflict. Culture and ideology impose not just behavioral rules upon people but effectively shape their worldview, culminating in the forging of a common, a shared, identity. Within the context of this process, individuality is largely suppressed and the real self is rarely allowed expression. Insofar as contemporary social movements are distinguished by their fortification of the right to individuality and are supportive of the individuation process, conflicts are bound to arise. These conflicts are, as Melucci explains, carried out in the public sphere by a multitude of individuals acting as public, and individual, actors. The conflict here is between the established order, with its determination to impose particularistic definitions of individuality upon people and the determination of individuals to articulate the parameters of their on individuality and to give expression to their real but, previously, silenced, selves. From this perspective, one may even assert that the newness of contemporary social movements also emanates from the newness of the conflicts which they have generated. To a large degree, the identified area of newness has been largely instigated by the very nature of the contemporary information age. Given the proliferation of information channels and the ever-expanding capacities for individual communication on the

Social policy Essay Example | Topics and Well Written Essays - 1500 words - 4

Social policy - Essay Example Despite positive steps at expanding the welfare state to reduce inequality in British society, the Working Family Tax Credit and the Child Tax Credit, revised since 1999, have been seeped controversy. What intentions did the Government have when it formulated this policy? To what extent was the implementation process a success or a failure? Seeking to address these questions and many more as they relate to social assistance reform in the United Kingdom, the following will provide a thorough yet concise overview of the issues surrounding these controversial measures. With an eye to providing a thorough understanding of social assistance reform in the United Kingdom, we now turn to an overview of the impetus to implement the Working Family Tax Credit and the Child Tax Credit (Redston, 2006). Unemployment is an issue which is frequently in the news and is becoming more and more a cause for concern due to the ramifications of the global credit crunch and ensuing economic crisis across the world. According to the Daily Mail, the true cost of unemployment in the United Kingdom stands at an astonishing  £61 billion per year (Daily Mail, 2007). Seeking to encourage people to work, even if their salaries were low, the British government has implemented numerous measures to encourage a productive labour force. With the aim of addressing income inequality through welfare reform, the United Kingdom undertook an overhaul of the social assistance system and the means through which low paying individuals in Britain could claim tax benefits as part of the recent reform. Under the assumption that low income workers deserved tax credits from the central government, current Prime Minister Gordon Brown undertook a thorough review of the credit tax system under the stewardship of Tony B lair and sought to establish a means test for social security benefits. Accordingly, the Working Tax Credit

Marketing Strategy of Nintendo Wii Case Study Example | Topics and Well Written Essays - 1500 words

Marketing Strategy of Nintendo Wii - Case Study Example In most present day strategy literature, competitiveness seems to cover state-of the art thinking. "Strategic positioning is concern with the impact on strategy of the external environment, an organisation's strategic capability (resources and competences) and the expectations and the influence of stakeholders. (Johnson, Scholes& Whittington, 2005:17). Using Porters five forces framework, one will see that the intensity of competition in this market is very high, coming primarily from the market leaders like Sony and Microsoft. How ever, there are some other niche players in Asia and Europe. The Entertainment industry has become diverse especially with the current pace of technological advancement. Buyer's loyalty will be high with respect to those producers who dance to the taste of time (The case of Sony), offer customers a good value for their money and see them as strategic partners and not customers Suppliers tend to have a low bargaining power with the respective dealers. In the entertainment market, mostly the main company set the price including wholesalers and retailers commission. Thus, working with suppliers is not an issue at stake as their switching cost is high. "The influence of words over men is astounding." -- Napoleon. ... With the current level of sales and profit being enjoyed by participants in the market, s threat of potential entrants from China or Asia is high. China is presently considered as an emerging market. A solution for Nintendo will be to offer customers a better value for their money using the marketing mixes. 1.3 Nintendo Strategic marketing Objective "The influence of words over men is astounding." -- Napoleon. As the whole world gears for peace, marketers and other business people talk in terms of war. We see battle words everywhere in business: Japan bashing, corporate raiders, hostile takeovers, cola wars. Marketing is war. With the advent of events, ordinary business executive fancy themselves as warriors. Aggressively attacking weak companies, and defending market shares. Positioning products in people's minds and making them attractive to market segments requires careful formulation of the marketing mix. Getting the right blend of the product, promotion price and distribution is essential to put the carefully carried out analysis into operation. The aim is to portray an image for the product or service that will match with how one wants the product to be visualized in people's mind2. Thus with the recent launching of the Nintendo WII in the UK market, these features were carefully integrated to give the product a break through. Table 1: A summary of what constitute each of the Ps of the 4Ps Product Tangible products Psychological attributes Quality Services Benefits and features Packaging Styling Image Branding Customer service After care Guarantees Image Pricing Selling price Price positioning Distributor margins Credit Discounts Payment methods Price promotions

Critically discuss the changing nature of the global business Essay

Critically discuss the changing nature of the global business environment and its impact on the corporate security function - Essay Example In order for companies operating internationally to function effectively, they must be aware of the social environment of the host countries, for instance, the culture and their language. As globalization is taking effect in most countries, this has also led to several changes in the international business environment. According to Hamilton 2005, the changes include; emergence and growth of new trading blocs and major changes to the existing one, for instance, development of the European Union, emergence of new markets with a great potential of growth, changes of the fundamental economic system in some countries and regions, diminishing international trade barriers, growth of multinational organizations, development of modern communication technology, and the positive impact that communication has had to the global business environment (Brattnaite and Drahos 2000). This paper will examine the adjusting character of the business environment, and the force of global business on corpora te security. The progress made in the liberalization of the international trade- this aspect is of importance in regard to the growth of global business. The World Trade Organization (WTO) through consensus with other stakeholders has agreed to remove trade barriers such as quotas and tariffs. This move has greatly contributed towards the rise and importance of international business. Cosmopolitan customers have contributed towards the Growth of international business. Most consumers in this era are mobile. They move or travel from one place to another. The mobile nature of consumers combined with the improved global media network means that consumers are exposed to new stuffs in the market, and accessibility (Moran et al 2010). Thus, when consumers move from place to place in search of new products, then there is the development of

Marketing Strategy of Nintendo Wii Case Study Example | Topics and Well Written Essays - 1500 words

Marketing Strategy of Nintendo Wii - Case Study Example In most present day strategy literature, competitiveness seems to cover state-of the art thinking. "Strategic positioning is concern with the impact on strategy of the external environment, an organisation's strategic capability (resources and competences) and the expectations and the influence of stakeholders. (Johnson, Scholes& Whittington, 2005:17). Using Porters five forces framework, one will see that the intensity of competition in this market is very high, coming primarily from the market leaders like Sony and Microsoft. How ever, there are some other niche players in Asia and Europe. The Entertainment industry has become diverse especially with the current pace of technological advancement. Buyer's loyalty will be high with respect to those producers who dance to the taste of time (The case of Sony), offer customers a good value for their money and see them as strategic partners and not customers Suppliers tend to have a low bargaining power with the respective dealers. In the entertainment market, mostly the main company set the price including wholesalers and retailers commission. Thus, working with suppliers is not an issue at stake as their switching cost is high. "The influence of words over men is astounding." -- Napoleon. ... With the current level of sales and profit being enjoyed by participants in the market, s threat of potential entrants from China or Asia is high. China is presently considered as an emerging market. A solution for Nintendo will be to offer customers a better value for their money using the marketing mixes. 1.3 Nintendo Strategic marketing Objective "The influence of words over men is astounding." -- Napoleon. As the whole world gears for peace, marketers and other business people talk in terms of war. We see battle words everywhere in business: Japan bashing, corporate raiders, hostile takeovers, cola wars. Marketing is war. With the advent of events, ordinary business executive fancy themselves as warriors. Aggressively attacking weak companies, and defending market shares. Positioning products in people's minds and making them attractive to market segments requires careful formulation of the marketing mix. Getting the right blend of the product, promotion price and distribution is essential to put the carefully carried out analysis into operation. The aim is to portray an image for the product or service that will match with how one wants the product to be visualized in people's mind2. Thus with the recent launching of the Nintendo WII in the UK market, these features were carefully integrated to give the product a break through. Table 1: A summary of what constitute each of the Ps of the 4Ps Product Tangible products Psychological attributes Quality Services Benefits and features Packaging Styling Image Branding Customer service After care Guarantees Image Pricing Selling price Price positioning Distributor margins Credit Discounts Payment methods Price promotions

Sustainability And Energy Efficiency In Housing Essay

Sustainability And Energy Efficiency In Housing - Essay Example ceiling insulation; area of north-facing windows; floor insulation; amount of thermal mass; wall insulation, etc. (Healy, 2004) Traditional and current practice in relation to health and safety issues in energy efficient and sustainable housing Housing and health outcomes have been related for many years, but only recently this interrelation has acquired sufficient support through changing construction techniques. 'Housing sustains and supports human life and thus housing environments directly and indirectly impact on health, social support, absence of disease, quality of life and well-being'. (Givoni, 1976) This is why housing and energy-efficient sustainable housing should be looked at as one of the fundamental parts of the society as a whole. There has been conducted serious research as for the practices in housing and health outcomes. Promoting construction worker and home occupant health is a strong component of sustainable design. Sustaining the health of construction site workers involves choosing less-toxic material alternatives and providing worker training in specialized installation procedures. There are several strategies that are important for addressing the health of home occupants over the long term. These i nclude designs that provide for foundation radon venting in areas where radon is a concern. (Sunnikka, 2000) Energy-sufficient sustainable housing is the notion which includes the role of health of the future residents; for example, in the energy-efficient housing indoor temperatures are stabilized through the use of the adequate thermal mass (Williamson & Bennets, 2002), which ultimately leads to the decrease of the diseases which are directly connected with the rapid changes of temperatures (it is especially relevant... This essay stresses that the interrelation of housing, energy efficneicy, sustainability and health outocomes have acquired additional meaning in the recent years through understanding that the threats of energy and ecological crises should be reduced in every area possible. Housing has become the means of teaching people how to save finances through building and adjusting houses to energy-saving technologies, thus making the environment suitable for living. This paper makes a conclusion that many European and other countries have developed a number of policies in relation to energy efficiency in housing; making it state program and priority for the aims of general health improvements as well as with understanding that energy efficiency should be promoted at the state level to make it work effectively. Such policies include basic requirements to each type of construction and housing stage, starting with the siting of the house, finishing with the position of windows and level of wall and ceiling insulation. Design of sustainable houses is acquiring more popularity; despite stating that new houses are becoming less affordable, and energy saving technologies are too expensive to be implemented across all layers of society, it is understandable, that with the help of various state policies the realization of these aims will become real and will lead to the improved design of houses in general, as well as to higher energy efficiency which is achieved through following basic housing and construction requirements.

The pulley system investigation Essay Example for Free

The pulley system investigation Essay My aim is to create a pulley system which must consist of one, two or three pulley systems so that the results are recorded. I will also investigate and find the difference in the value of the force obtained for the three different pulley systems. Hypothesis I should be able to pick up 500g with one pulley but to make this easier I will use a pulley system, if I use one pulley that the force needed to lift this amount of weight should decrease by 25%. Off course this is my hypothesis Apparatus   Nylon Rope (3 Metres long Rope) Three pulley systems.   500g mass load force meter. (Newton Meter)   Clamp, Boss, Retort Stand. Loop and Weights. Safety Points The first thing that you must always be concerned about should be the safety of yourself and people around you. Safety should always be looked at seriously as this could alter the results and the test could turn unequal and unfair. You must always be concerned about Safety as this could always make the test more equal and Fair. Make sure that you put a bad underneath the pulleys in case they drop. A tension should always be readily available on the strings so that the whole pulley system does not collapse. Counter Balancing Masses could be an affective way to improve rather than a Newton Meter (optional). Method 1) The pulley must be firstly fixed together with a loop to a retort stand. 2) A string which has looped ends is then placed on top of the pulley 3) Weights can then be attached to one end of the string using its loop. A Newton Meter is than attached to the other side of the string. 4) By pulling down the Newton Meter you are able to raise the weight which sets the height and the effort is recorded on the Newton Meter. 5) You can now attach more pulleys and compare the force required to raise the weights. I have observed that you will not get the required result if you skip weight increasing from one number to another. You must go up step by step to see the trend. This is so that you can take real measurements and make observations correctly. 6) Adaptations To help make the experiment more efficient, the stand was were unstable; I got a friend to hold down the experiment whilst i was pulling the Newton meter. May I also mention that standard procedure may be different to the procedures which conclude in a Science Based Service. Science Based Services have much more detailed and quality instructions as well as equipment which give much more accurate readings. These accurate data include materials such as a digital Newton Meter which gives you an accurate reading to three decimal places. A Service which uses this equipment includes a building company which has to pick up a lot of weight. Diagram Result Test Number of Pulley Systems Force Needed to lift 500g load off the floor 1 0 3N 2 1 4N 3 2 3N 4 3 2N A surprising result has been achieved. The trend is very unusual. I have seen that the more the pulley is added the less force is required. But through observation i can see that without a pulley at all is better that has 1 pulley or 3 pulleys. The device is not very good as it was very unstable and people had to be aware of it. It was probably able to fall but did not due to the care that was taken. The performance of the system as a whole has not really attracted me. This is because the machine we used was insecure and unsafe to use. The first three tests were also very bad as they were better of not to be done. We contained results which were very unexpecting. If you were to add more pulleys the machine would get too complicated and may also not be able to handle it. As you know i had wished to add more pulleys but there were not any more to go around in the class. Conclusion I found out as the number of pulleys increased from 1 to 3 the amount of force needed to lift goes down. Evaluation I could improve my experiment if I repeat the test a few times to cancel any human errors such as wrong measurements which may occur during the measurement of the rope. Other measurements such as the weights may have been misunderstood due to their sizes which will vary accordingly. We also required adding more pulleys to get a more accurate result as more pulleys would have given us a more appropriate result. In the Industry In a laboratory you would use a pulley system simply to get the over all picture. It would be very small machine and the results taken would not be accurate. In a real world industry people have to move very large heavy items and materials. In an industry there are special separate companies which have the business of just moving items with huge pulley like machines. They take accurate reading of all there uses and determine through past experience of how much weight will be picked up and take on a job with the appropriate amount of pulleys. They have also got more stable and secure equipment which is checked regularly. The difference is our equipment is low graded and has not been specified for any specific weight criteria like there. We are also taking experiments before any real work can be taken up. But they have already got all the information required and choose there machine depending on the weight intended. Pulleys are found usually on cranes which help pick loads vertically but they use ropes, wires and chains!

Dialogue Essays - Freshly Cut Grass -- Dialogue Essays

Dialogue Essays - Freshly Cut Grass The air sings with the fragrance of freshly cut grass. As a backdrop to other things, children are at play, swinging too and fro, running and skipping; there are toddlers who toddle and mindful mothers who watch on in painful and patient distraction. The sun is everywhere: in the corners of the pavilion, bearing down on the tennis courts, caressing the flower beds, the convection of its heat pulling at the carpet-like lawns, dragging out bodily its scent. Meanwhile the park keeper potters about, the days' work done, reluctant to leave his eternal garden with its endless memories. Standing in the shade of elm he drifts away, and almost never comes back. He half-watches half-feels the bumble bees bumble from flower to flower. Else where, there is great inactivity, and everyone is busy doing it to a degree close to perfection. The park keeper, a simple man in blue overalls, T- shirt, straw hat, blue pumps and pockets full of silence, seeks out the cool of deeper shadow, retiring to the hidden security of his tool shed, where he sits in the stripy curve of a well worn deck chair. Door ajar, pipe smouldering, gazing out into the summery world through eyes bright with the light of nearly wisdom, he surveys his universe with unhurried care. A days grass cutting concluded, the park keeper presently plays part of an extra, superfluous to the tale's needs, and knowing this, he fades from focus. Over a ways, cross legged, mounted on a blanket and hiding on the inside of a book, sits the person of Doris, who, like her name, is of another age. On display, for the world to see, like a dusty exhibit in the quiet, unvisited corner of a dead museum, she aw... ...im again. She saw him everyday for the rest of her life. It was all so long ago, akin to a dream. It had been real enough though, and she is strangely thankful for it. Thankful to have known existence, and felt the terrible pain of it. She can almost feel the echo of its sorrow. Doris is all but dead, and she all but knows it. The fire of her life is fuelled by a few remaining drops of hope, but even they will soon be exhausted. She stands to leave. Walking by the park keeper in his hide-away, he gives a smile of recognition. Of his routine, she knows it well. Next Friday he will once again mow the lawns, releasing their fragrance into the air, to fill the world with sweet perfume. Doris will be there, to breathe it deeply, gasping for more, until it fills her mind, until she becomes drunk, once again, with that smell of freshly cut grass.

Legend of the Body in the Bed Essay -- Urban Legends

Body in the Bed The legend of the â€Å"Body in the Bed† has been retold over and over again for years. It is a very popular story, usually taking place at a hotel or motel in the city of Las Vegas, Nevada, or in a remote location in the desert nearby (â€Å"Strange Smells from the Hotel Bed†). Various â€Å"spin-offs† and variations to the legend have arisen since its inception, believed to be in the early 1990s. Many examples supporting the legend have come to the surface over time. They provide a possible explanation to the origin of the legend. The version I collected was told to me by my girlfriend, on March 29th. She has been fascinated by urban legends since as far back as she can remember. Although she recounted several legends to me, I chose this particular one because it was my favorite. Before retelling the legend, she told me that I could easily find this story online. However, I told her that I would prefer if she retold it in the manner she first heard it. Her version of the legend goes as follows: A man traveling on a business trip arrived at a motel, checked in, and proceeded to his room. Once he got in, he became aware that the room had a very foul smell, practically unbearable. He called the desk clerk asking for another room, but there were none available. The desk clerk sent over a maid to clean the room and try to get the smell out while the man went to dinner. When he returned, he didn’t smell the foul smell. He showered, settled in, and went to bed. After some time, the man awoke to the horrible smell again. It was too late to call the desk clerk, so he began looking around, trying to figure out where the smell came from. He searched everywhere, but found that the smell was strongest around the bed. Finally... ...tivity would not agree with what goes on during the course of the honeymoon period. This legend plays upon all of the factors to warn against these â€Å"sinful† activities. It reminds us that we should not partake in activities out of lust or greed, for it may take over our lives and change who we are. It warns us to not seek these pleasures blindly, for we may be missing what is really going on directly under our noses. Works Cited Mikkelson, Barbara (2 November 2006). â€Å"The Bawdy Under the Bed.† Retrieved March 30th, 2007 from http://www.snopes.com/horrors/gruesome/bodybed.asp. Murphy, Autumn. â€Å"The Body in the Bed-An Urban Legend.† Retrieved March 30th, 2007 from http://urbanlegends.about.com/od/classics/Classics.htm. â€Å"Strange Smells From the Hotel Bed.† Retrieved March 30th, 2007 from http://www.halloweenghoststories.com/legends/strange1-2.html.

Bending: Second Moment of Area and Solid Edge

MEM23061A Test Mechanical Engineering Materials Lab. BEAM BENDING The bending of beams is one of the most important types of stress in engineering. Bending  is more likely to be a critical stress than  other types of stress – like tension, compression etc. In this laboratory, we will be determining the Modulus of Elasticity E (also called Young's Modulus) of the various materials and using Solid Edge to determine the Second Moment of Area for the different cross-sections. [pic] Equations Use units: Force (N), Length (mm), Stress (MPa) E = Young's Modulus or Mod of Elasticity (MPa)I = 2nd Moment of Area or Area Moment (mm4). Can calculate using SolidEdge sketch. BENDING [pic] In our case, we must first convert the mass to Newtons (N). W = kg * 9. 81 L is the span length in (mm). I is the Second Moment of Area in (mm4). We can calculate this for a rectangle using a simple formula; [pic] For other shapes it is not so simple. We need to calculate these using a program such as Solid Edge (see below). Determining the value of E in MPa. From the above equation, Deflection    z = W * L3 / (48 * E * I) so E =   W * L3 / (48 * z * I) Determining Stress in MPa.From the above equation, Bending Moment   (Nmm)    M = W*L / 4 and Maximum  Stress (MPa)      f = M * y / I where y = distance from centroid to the bottom (or top) of the beam. This is simply half the depth for all the symmetrical beams except the channel. To find the centroid for the channel you need to use Solid Edge again (same as the Ixx window) [pic] Laboratory 1. Load another beam onto the rig. 2. Adjust dial gauge to ensure it is touching the beam. Zero the dial face by rotating the lense and locking in place. 3. Apply each load and record the deflection measurement. . Check you have all recordings: Beam material, beam cross-sectional dimensions, span length, deflection readings, masses. 5. Make estimates of the errors associated with each measurement. E. g. Parallax error, mis-alignm ent, mechanical play,  incorrect deflections etc 5. Repeat for next beam†¦ [pic] Report 1. Use Solid Edge to calculate Ixx for each beam. Also determine the weight on CAD. Draw up the cross-section (either in part   mode or as a draft). While you are still in the profile sketch (i. e. before going to a solid) go to top menu:  Inspect > Area†¦ gt; Click â€Å"Area Information† button in Ribbonbar > (click inside the area you want to inspect) > Click on the green arrow in Ribbonbar. > You should see a table like this†¦ [pic] Ixx is the Second Moment of Area in bending with  a vertical load. 2. Write a short   report on the beam bending results. Each beam must have at least 3 weights. Make sure the deflection does not exceed the travel of the dial indicator (if so, use a lighter weight). 3. Using the equations above, calculate the value of E. Compare these values to the values obtained from  the internet.E. g. Matweb. Show the working for 1 example cal culation, but only give the rest of the answers in a table. Use Excel to do your calculations. 4. Determine the maximum stress   for each mass (load) added to the beams. 5. Discuss any sources of error in the experiment – esp measurements – and how they might affect the results. Specify an overall error for your calculation of E. [pic] [pic] Using the dial gauge to measure deflection in the beam while under a load of 500g. [pic] [pic] The face of the dial gauge can be rotated to zero the scale.

The Effect of Deforestation to Human Lives

Deforestation is increasing as a global concern. In recent years deforestation has risen to dangerous levels. This reason is mainly due to the fact that most people have no idea what deforestation is. This lack of education has caused many changes in the global economy. The concerns no longer center on deforestation but in the effects it will have in our environment in the future. This issue has sparked national attention. It has caused a chain of recent plans and policies to be introduced. Also it has brought us together as a nation to fight a common problem. Deforestation is the clearing the land of forest or trees. Many people do not even know that this problem exists, although it may be occurring right in their own neighborhoods. The causes of deforestation are broad. It used to be thought that the lumber industry was much to blame, when in fact the industry is very low. Most of the land was used for various other reasons such as building and agricultural expansion. The land is used for growing crops and livestock grazing. In many cases the ?  §Slash and Burn? method is used. This is where the farmers cut down and burn forests to get to the land that is feasible for farming. Most of the tropical soils are very poor in nutrients and can only support crops for a few years. When the soil has been exhausted it is either abandoned or turned over for livestock grazing. The effects of deforestation on the environment are numerous. The reduction of forests upsets the entire ecological cycle. The forests are home to a number of plants and animals. When a forest is cut down, the whole cycle suffers. Most of all the forests act as a carbon ?  §sink?. That is they help to take in carbon, a green house gas, and offset its effect on the atmosphere. Also trees and plants on a forest can help to supply an alternative source of fossil fuels. Tree planting is also good for urban development. They help with heating and cooling costs to be lowered. There is evidence from the UN sponsored Intergovernmental Panel on Climate Change (IPCC) that came out in 1990. This organization records the change of climate control and has the best of these fields working for it. It predicted that if our economy keeps releasing emissions as we are that our annual temperature would increase at 0. degrees per decade over the next century. This is beyond what the earth has experienced over the past 10,000 years? (Muller Introduction). We currently are increasing at a rate of 0. 5 percent per year. To get these levels back to normal we would have to have a cut in emissions by over 60%worldwide. The greatest producer of these carbon gases is the burning of fossil fuels. ? § With just 5% of the worlds population, the United States currently accounts for 20%of both total warming commitment and carbon dioxide emissions? (Muller Intro. ). Congressional concern over ways to reduce deforestation has grown. They center mostly on developing countries where the deforestation is most rapid. Many new plans and programs are being introduced to help aid with the issue. The major organizations working on deforestation are: the Tropical Forestry action Program, the International Tropical Timber organization, the United Nations Conference on Environmental and Developmental Forest Principles and Agenda 21 chapter on forests, the U. S. Forests For the Future Initiative, and the World Bank. Some of these are centered strictly in tropical deforestation. The Tropical Forestry Action Program (TFAP) was started in June of 1985. Its purpose was to slow down the tropical deforestation and help countries develop plans to help with their management of such issues. It was a correlation of the World Resources Institute, the World Bank, the United Nations Developmental Program and work by the UN Food and Agricultural Organization (FAO). The program is developed to help aid tropical countries in the reduction of deforestation. Currently 90 developing countries are participating-38 African countries, 20 in Asia and the Pacific, and 32 in Latin America and the Caribbean. (Fletcher, Lyke 6) The objectives of the plan are as follows. They plan center on five major issues in tropical countries. These were defined by the 1987 TFAP. „h Forrest in land uses. Action is this area is at the interface between forestry and agriculture and would aim at integrating forestry into agricultural systems in order to conserve the resource base for agriculture, and, in general, achieve a more rational use of the land. h Forest based Industrial Development. Planning in this area would promote appropriate forest-based industries, reduce waste, and develop the marketing if forest industry products. Fuelwood and energy. Action in this area would aim at restoring fuelwood supplies in the countries affected by shortages through foreign assistance and support for national fuelwood and wood energy programs, development of wood-based energy systems for rural and industrial development, regional training and demonstration, and intensification of research and development. h Conservation of tropical forestry ecosystems. Action planned in this area would aim at conserving, managing and utilizing tropical plants and wild animal genetic resources through the development of national networks of protected areas, the planning, management and development of individual protected areas, and research into the management of tropical forests for sustainable production. „h Institutions. Goals would be actions to remove the institutional constraints impeding the conservation and wise use of tropical forest resources by strengthening public forest administration and related governmental agencies, to integrate forestry concerns into developmental planning, providing institutional support for private and local organizations developing professional, technical and vocational training, and to improve extension and research. (Fletcher, Lyke 6-7) The funding for the project is provided by governmental and private sources. It plans on spending roughly eight billion dollars over the next five years (1985-1991). It would be divided among the five areas just mentioned. There have been numerous criticisms about the plan. Mostly it has been that it is on the fact that it is concentrating mostly on the deforestation factor and failing to recognize other environmental issues. It has been said to isolate groups of people. Also, they fail to get to the real source of deforestation, which to some, are things such as over population and poverty. They say that it doesn? t give any incentives or sanctions. Although this centers more on the tropical regions, there are also many other plans to help out in our areas. The easiest way to combat deforestation is through reforestation. This is, planting new trees. This does not mean just going out and planting seeds, but actually planting grown trees. There needs to be educated environmentalist who know what they are doing to plant these trees. We can not just go and place them anywhere and expect then to work to their potential. They need to be strategically placed in areas where they can work the best that they can. This is not to say that everyday people can? t help. We can definitely all try. By planting a tree we can do our best, while making the world a more beautiful place. Deforestation is an increasing global concern. In recent years it has risen to dangerous levels. This is due to the fact that many people do not even know what it is. This lack of education has caused the problem to get to intense levels before there has been any plans to reverse its effects. Its effects are effecting the whole ecological cycle, and if not dealt with could lead to an ecological disaster. Although there are many companies out there to try and solve this problem, many people have a common misconception. They believe that we could all just plant trees, and save the world. Although tree planting would be great that is not true. There needs to be the right trees planted in the right areas, where they can work to their highest potential as carbon sinks. This way they can help to reduce carbon in the atmosphere, while looking beautiful. Wouldn? t it be nice if we could just have a world with normal carbon levels covered with beautiful trees? Personally I would rather look at a beautiful oak or maple rather than a cloud of smog. So, in conclusion, we can all try to help, plant a tree.

Lab 1: Introduction to Science

Data Interpretation Table 1: Water Quality vs. Fish Population Dissolved Oxygen| 0| 2| 4| 6| 8| 10| 12| 14| 16| 18| Number of Fish Observed| 0| 1| 3| 10| 12| 13| 15| 10| 12| 13| 1. What patterns do you observe based on the information in Table 1? -The more dissolved oxygen in the water, the more fish is observed in that area of water. 2. Develop a hypothesis relating to the amount of dissolved oxygen measured in the water sample and the number of fish observed in the body of water. -If there is more dissolved oxygen in the water, there will be more fish present in the area the water sample is taking from. . What would your experimental approach be to test this hypothesis? -I would test the dissolved oxygen in different areas of water, keep track of the fish in those areas and compare the results. 4. What are the independent and dependent variables? -Independent- Dissolved Oxygen -Dependent- Fish 5. What would be your control? -No Control 6. What type of graph would be appropriate for this data set? Why? -A line graph will be appropriate because it supports the hypothesis and provide clear results. 7. Graph the data from Table 1: Water Quality vs. Fish Population (found at the beginning of this exercise).You may use Excel, then â€Å"Insert† the graph, or use another drawing program. You may also draw it neatly by hand and scan your drawing. If you choose this option, you must insert the scanned jpg image here. 8. Interpret the data from the graph made in Question 7. -The graph above shows the fish population on the Y (axis) and the dissolved oxygen on the X (axis). The fish population increases in the above graph due to more dissolved oxygen that is found in the body of water. For example: There is 0 dissolved oxygen (ppm) in the water, so there is 0 fish observed.Exercise 2: Testable Observations- Determine which of the following observations (A-J) could lead to a testable hypothesis. For those that are testable: Write a hypothesis and null hypothesis W hat would be your experimental approach? What are the dependent and independent variables? What is your control? How will you collect your data? How will you present your data (charts, graphs, types)? How will you analyze your data? 1. When a plant is placed on a window sill, it grows three inches faster per day than when it is placed on a coffee table in the middle of the living room. . The teller at the bank with brown hair and brown eyes and is taller than the other tellers. 3. When Sally eats healthy foods and exercises regularly, her blood pressure is 10 points lower than when she does not exercise and eats unhealthy foods. 4. The Italian restaurant across the street closes at 9 pm but the one two blocks away closes at 10 pm. 5. For the past two days the clouds have come out at 3 pm and it has started raining at 3:15 pm. 6. George did not sleep at all the night following the start of daylight savings. Exercise 3: ConversionFor each of the following, convert each value into the designated units. 1. 46,756,790 mg = 46,756,790 kg 2. 5. 6 hours = 20,160 seconds 3. 13. 5 cm = 5. 31 inches 4. 47  °C = 116. 6  °F Exercise 4: Accuracy and Precision – 1. During gym class, four students decided to see if they could beat the norm of 45 sit-ups in a minute. The first student did 64 sit-ups, the second did 69, the third did 65, and the fourth did 67. 2. The average score for the 5th grade math test is 89. 5. The top 4th graders took the test and scored 89, 93, 91 and 87. 2.Yesterday the temperature was 89  °F, tomorrow it’s supposed to be 88 °F and the next day it’s supposed to be 90 °F, even though the average for September is only 75 °F degrees! 3. Four friends decided to go out and play horseshoes. They took a picture of their results shown to the right: 4. A local grocery store was holding a contest to see who could most closely guess the number of pennies that they had inside a large jar. The first six people guessed the numbers 7 35, 209, 390, 300, 1005 and 689. The grocery clerk said the jar actually contains 568 pennies. Exercise 5: Significant Digits and Scientific NotationPart 1: Determine the number of significant digits in each number and write out the specific significant digits. 1. 405000 6 or 3 2. 0. 0098 2 3. 39. 999999 8 4. 13. 00 4 5. 80,000,089 8 6. 55,430. 00 7 7. 0. 000033 2 8. 620. 03080 8 Part 2: Write the numbers below in scientific notation, incorporating what you know about significant digits. 1. 70,000,000,000 7 x 1010 2. 0. 000000048 4. 8 x10-8 3. 67,890,000 6. 789 x107 4. 70,500 7. 05 x 104 5. 450,900,800 4. 509008 x 108 6. 0. 009045 9. 0450 x 10-3 7. 0. 023 2. 3 x 10-2